Strategic Marketing and Branding Manager with 7+ years of experience driving brand growth across retail and FMCG sectors. Proven expertise in developing omnichannel marketing strategies, executing nationwide campaigns, and building high-performing teams. Passionate about leveraging consumer insights to strengthen brand positioning in the Kenyan market.
Marketing and Branding Manager CV Examples Kenya
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Top Hiring Companies: Shelvic Resort, VALLI GARDENS ACADEMY- ELDORET, Smarters Lounge and Grill, KRONOS GAMER LOUNGE
Common Work Locations: Nairobi, Eldoret, Bungoma, 0720826410
Marketing and Branding Manager Resume Examples
Susan Kipngetich
Kiambu, Uasin Gishu, Kenya
•Phone +254 712 345 678
•susan.kipngetich@outlook.com
WORK EXPERIENCE
Marketing and Branding Manager
• Kenya
Miniso Lifestyle Kenya
Mar 2022 - Present
• Led brand repositioning strategy that increased market share by 18% within 9 months through targeted digital campaigns and influencer partnerships
• Directed 15+ below-the-line activation teams across 7 counties, achieving 95% campaign execution rate and 38% sales uplift
• Reduced marketing costs by 22% while maintaining campaign effectiveness through optimized media mix and performance analytics
Senior Brand Manager
• Kenya
Sokoni Retail Group
Aug 2019 - Feb 2022
• Spearheaded private label development for homecare products line that generated KES 120M in first-year revenue
• Managed KES 80M annual marketing budget across 25+ retail outlets, delivering consistent 12% YoY growth
• Developed loyalty program that increased customer retention by 27% and average basket size by 15%
Assistant Brand Manager
• Kenya
BrandSync Consultants
Jun 2016 - Jul 2019
• Executed brand activation campaigns for 3 FMCG clients, achieving average 35% increase in brand awareness metrics
• Pioneered mobile marketing strategy that reached 1.2M consumers in peri-urban markets through USSD campaigns
• Coordinated 50+ promotional events nationwide with 100% compliance to regulatory requirements
EDUCATION
Certificate in Strategic Marketing Management
Strathmore University
• Kenya
• Jun 2022
SKILLS
Brand Strategy Development | Digital Marketing (SEO/SEM, Social Media) | Market Research & Analytics | Budget Management (KES 50M+) | Team Leadership (15+ members) | Retail Marketing | Campaign Management | CRM Systems | Microsoft Dynamics | Adobe Creative Suite
PROJECTS
Nairobi Brand Revitalization Campaign
• Kenya
• Led cross-functional team in repositioning heritage brand for urban youth market, resulting in 43% sales growth
• Developed 'Brand Nairobi' initiative featuring local artists and micro-influencers that trended nationally for 3 weeks
E-commerce Platform Launch
• Kenya
• Directed omnichannel integration for Miniso Kenya's online store launch, achieving 15,000+ signups in first month
• Implemented chatbot system handling 85% of customer inquiries, reducing call center volume by 40%
CERTIFICATIONS
Google Ads Search Certification
• Kenya
• Nov 2021
Google Academy
Certified Brand Manager
• Kenya
• Mar 2019
Kenya Institute of Management
ACCOMPLISHMENTS
Top Performer Award - Retail Category
• 2021
Marketing Society of Kenya
Brand Innovator of the Year Finalist
• 2020
East Africa Marketing Awards
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