Marketing and Branding Manager Cover Letter Examples Kenya

As a strategic marketing professional with over seven years of experience driving brand growth in Kenya's retail and FMCG sectors, I am excited to apply for the Marketing and Branding Manager position at COVENAT TRADERS. My tenure at Miniso Lifestyle Kenya saw me lead a brand repositioning strategy that increased market share by 18% within nine months through targeted digital campaigns and influencer partnerships, while simultaneously reducing marketing costs by 22% through optimized media mix strategies. At Sokoni Retail Group, I demonstrated expertise in retail brand management by spearheading private label development that generated KES 120M in first-year revenue and architecting a loyalty program that increased customer retention by 27%. My combined strengths in omnichannel campaign execution (managing 15+ activation teams across 7 counties), budget management (KES 80M+ annually), and consumer insights analysis align perfectly with COVENAT TRADERS' needs in the Kenyan market. I am particularly eager to leverage my certification in Strategic Marketing Management from Strathmore University to strengthen your brand's competitive positioning.