Dynamic Brand Ambassador with 4+ years of experience driving brand awareness and customer engagement across Kenyan markets. Proven expertise in executing field activations, managing brand visibility campaigns, and increasing market penetration through strategic partnerships. Skilled in multicultural communication and consumer behavior analysis.
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Catherine Awino
Garissa, Uasin Gishu, Kenya
•Phone +254712345678
•cawino.pro@outlook.co.ke
WORK EXPERIENCE
Senior Brand Ambassador
• Kenya
Covenant Merchants Ltd
2021-11 - 2024-02
• Led 120+ field activations across Western Kenya, increasing brand visibility by 65% in target counties
• Trained and managed team of 15 promotional staff for nationwide product launches
• Increased customer acquisition by 40% through innovative sampling strategies in high-traffic markets
Brand Representative
• Kenya
Savanna Distributors Co.
2019-07 - 2021-10
• Implemented retail visibility program that improved product placement in 200+ outlets within North Rift region
• Developed consumer feedback system that informed 3 successful product reformulations
• Organized 25+ trade fairs and exhibitions, generating 1,200+ qualified leads
Marketing Assistant
• Kenya
Highland Traders Associates
2018-03 - 2019-06
• Supported regional brand activation campaigns reaching 50,000+ consumers
• Managed social media channels that grew follower base by 150% in 9 months
• Coordinated logistics for 10+ promotional events with 100% execution rate
EDUCATION
Bachelor in Business Administration and Management (Procurement and Supply Chain Management)
Kenyatta University
• Kenya
• 2024-06
SKILLS
Brand Activation Strategy | Customer Relationship Management (CRM) | Field Marketing Execution | Swahili/English Bilingual | Social Media Marketing | Event Planning & Coordination | Retail Merchandising | Market Research & Analysis
PROJECTS
Uasin Gishu Youth Empowerment Campaign
• Kenya
• Coordinated CSR initiative promoting vocational training programs across 15 wards
• Mobilized 500+ youth participants through community outreach and social media engagement
• Secured partnerships with 3 county government departments and 12 local businesses
Nairobi Trade Fair Activation Program
• Kenya
• Designed and executed experiential marketing campaign reaching 8,000+ attendees
• Achieved 300% ROI through strategic product sampling and lead conversion tactics
• Collected and analyzed consumer data from 1,200+ engagements to inform marketing strategy
CERTIFICATIONS
Certified Digital Marketer
• Kenya
• 2022-08
Kenya Institute of Sales & Marketing (KISM)
Brand Management Professional Certificate
• Kenya
• 2020-11
Strathmore Business School
ACCOMPLISHMENTS
Best Field Activation Team Leader
• 2023
Covenant Merchants Ltd
Top Performer - Western Kenya Region
• 2020
Savanna Distributors Co.
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