Dynamic Direct Sales Executive with 4+ years of experience driving revenue growth in FMCG and retail sectors. Proven track record in field sales, client acquisition, and team leadership. Skilled in market penetration strategies and CRM systems with expertise in Kenyan consumer behavior.
Direct Sales Executive CV Examples Kenya
Professional direct sales executive resume examples
Top Hiring Companies: I&M BANK - Kenyatta Avenue Branch
Common Work Locations: Nairobi
Direct Sales Executive Resume Examples
John Atieno
Mombasa, Nakuru, Kenya
•Phone +254 712 345 678
•john.atieno@andrews.ac.ke
WORK EXPERIENCE
Senior Sales Representative
• Kenya
Miniso Retail Kenya
2021-07 - 2023-11
• Increased branch sales by 38% YoY through strategic client onboarding in Coast region
• Managed 12 retail accounts with monthly targets exceeding KES 2.5M
• Trained 5 junior sales staff on product knowledge and customer engagement techniques
Field Sales Agent
• Kenya
SokoFresh Distributors
2019-03 - 2021-06
• Expanded distributor network by 27% across Nakuru County
• Achieved 103% average quarterly sales targets for FMCG product lines
• Implemented mobile sales reporting system reducing paperwork by 40%
EDUCATION
Kenya Certificate of Secondary Education (KCSE)
Andrews University
• Kenya
• 2018-11
SKILLS
Sales Strategy Development | CRM Systems (Salesforce, HubSpot) | Territory Management | Customer Relationship Building | Market Research | B2B & B2C Sales | Swahili & English Fluency
PROJECTS
Mombasa Coastal Retail Expansion Initiative
• Kenya
• Spearheaded market penetration for 5 new Miniso outlets in Mombasa County
• Generated KES 8.7M in first-quarter revenue through targeted promotional campaigns
• Conducted competitor analysis identifying 15% pricing advantage opportunities
CERTIFICATIONS
Certified Sales Professional (CSP)
• Kenya
• 2022-03
Kenya Institute of Management
Digital Marketing Fundamentals Certification
• Kenya
• 2021-08
Google Digital Skills for Africa
ACCOMPLISHMENTS
Top Performer - Q4 Sales Excellence Awards
• 2022-12
Miniso Retail Kenya
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