Results-driven Digital Marketing and Sales Manager with 6+ years of experience in developing and executing high-impact marketing strategies. Proven expertise in digital campaign management, sales funnel optimization, and team leadership within Kenyan market contexts. Adept at leveraging data analytics to drive customer acquisition and revenue growth.
Digital Marketing and Sales Manager CV Examples Kenya
Professional digital marketing and sales manager resume examples
Top Hiring Companies: Shelvic Resort, VALLI GARDENS ACADEMY- ELDORET, Smarters Lounge and Grill, KRONOS GAMER LOUNGE
Common Work Locations: Nairobi, Eldoret, Bungoma, 0720826410
Digital Marketing and Sales Manager Resume Examples
Luke Mwangi
Meru, Mombasa County, Kenya
•Phone +254722987654
•l.mwangi@protonmail.com
WORK EXPERIENCE
Digital Marketing Manager
• Kenya
Safaricom Agencies Limited
Nov 2021 - Present
• Spearheaded digital transformation of sales channels resulting in 37% increase in online transactions within first year
• Managed KES 12M annual digital marketing budget with 4.8x average ROI across campaigns
• Led team that increased social media engagement by 210% through localized TikTok and Instagram Reels strategies
Sales and Marketing Lead
• Kenya
PesaTech Solutions
Mar 2019 - Oct 2021
• Developed influencer marketing program that generated KES 8.3M in sales within 6 months
• Implemented CRM system that improved lead conversion rate by 28%
• Pioneered USSD-based marketing campaigns reaching 450,000+ rural customers
Marketing Executive
• Kenya
Jitegemee Ventures
Jul 2018 - Feb 2019
• Executed Google Ads campaigns achieving 63% lower CPC than industry average
• Launched loyalty program increasing repeat customer rate by 41%
• Coordinated 12 county-wide activation events reaching 15,000+ potential customers
EDUCATION
Bachelor of Commerce (Marketing Major)
Kenyatta University
• Kenya
• Jun 2018
SKILLS
Digital Strategy • Google Analytics • Meta Ads Manager • Salesforce CRM • SEO/SEM • Content Marketing • Social Media Management • Team Leadership • Budget Management • Market Research • Data Analysis • M-Pesa Integration • Swahili & English Fluency
PROJECTS
Safaricom M-Pesa Super App Launch
• Kenya
• Directed omnichannel campaign strategy reaching 3.2M Kenyans in 3 months
• Achieved 480,000 app downloads exceeding target by 37%
• Integrated USSD push notifications achieving 18% conversion rate
County Agri-Digitalization Initiative
• Kenya
• Developed digital marketplace connecting 8,500 farmers with urban buyers
• Implemented SMS-based price alert system reducing post-harvest losses by 32%
• Trained 1,200 farmers on digital sales tools across 6 counties
CERTIFICATIONS
Google Digital Marketing & E-commerce Professional Certificate
• Kenya
• Feb 2022
Google Career Certificates
Meta Blueprint Digital Marketing Associate
• Kenya
• Oct 2020
Meta
ACCOMPLISHMENTS
Top Performing Marketing Team - Telecom Sector
• 2023
Marketing Society of Kenya
Digital Innovation Award
• 2021
East Africa Com Awards
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