Digital Marketing and Sales Manager Cover Letter Examples Kenya

I am writing to express my interest in the Digital Marketing and Sales Manager position at Bison Technologies – East Africa Ltd. With over six years of specialized experience driving digital growth in Kenyan markets, I have consistently delivered measurable results through strategic campaign management and sales optimization. My tenure at Safaricom Agencies Limited saw me spearhead digital channel transformations that boosted online transactions by 37% within one year, while managing a KES 12M annual budget with a 4.8x average ROI. At PesaTech Solutions, I pioneered USSD-based campaigns reaching 450,000+ rural customers and developed an influencer program generating KES 8.3M in sales within six months. My expertise spans the full digital ecosystem – from Meta Ads and Google Analytics optimization to M-Pesa integrations and Swahili-language content localization. I excel at leveraging data analytics to refine sales funnels, having improved lead conversion rates by 28% through CRM implementation at PesaTech. My leadership of cross-functional teams has consistently driven engagement growth, including a 210% social media engagement increase via localized TikTok/Reels strategies at Safaricom. Bison Technologies' focus on East African digital transformation aligns perfectly with my track record of scaling tech-driven marketing solutions. I am eager to apply my skills in digital strategy, budget management, and rural market penetration to accelerate your regional growth. I would welcome the opportunity to discuss how my achievements can contribute to Bison's objectives.