Mid-level freelance writer with 4+ years of experience creating compelling content for Kenyan SMEs and digital platforms. Specialized in SEO-optimized articles, blog posts, and marketing copy. Proven track record in increasing engagement metrics and delivering client-focused content solutions.
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Priscilla
Ochieng
Kisumu, Kiambu County, Kenya
•Phone +254 711 123 456
•prochieng.writer@gmail.com
WORK EXPERIENCE
Content Writer
• Kenya
IOTA Content Solutions
Jan 2021 - Present
• Increased client website traffic by 45% through SEO-optimized blog content for 12+ Kenyan SMEs
• Reduced client content production costs by 30% through efficient research and writing processes
• Developed content strategy for 5 agribusiness clients that improved lead generation by 25%
Junior Copywriter
• Kenya
Nexus Creative Agency
Jun 2019 - Dec 2020
• Produced 150+ marketing copies for fintech clients including M-Pesa campaigns
• Increased social media engagement by 65% for 3 enterprise clients through compelling ad copies
• Co-developed Swahili-English bilingual content strategy for regional banking client
EDUCATION
Bachelor of Arts in Communication & Media Studies
Jomo Kenyatta University of Agriculture and Technology (JKUAT)
• Kenya
• Expected Dec 2024
KCSE Certificate (B Plain)
Loreto High School Limuru
• Kenya
• Nov 2018
SKILLS
SEO Writing, Content Strategy, Copywriting, Research Skills, CMS Platforms (WordPress), Google Analytics, Social Media Content Creation, Swahili-English Bilingual Content
PROJECTS
Kenyan Tourism Blog Series
• Kenya
• Researched and wrote 12 feature articles promoting eco-tourism destinations in Western Kenya
• Collaborated with Kenya Tourism Board to increase regional tourism content coverage by 40%
• Content achieved average 85% reader engagement rate across digital platforms
AgriTech Content Development
• Kenya
• Created 50+ agricultural technology guides for smallholder farmers in partnership with iHub Nairobi
• Developed Swahili-language versions reaching 15,000+ farmers through SMS content partnerships
• Content contributed to 30% increase in platform registrations for client's mobile farming app
CERTIFICATIONS
Google Digital Skills for Africa - Digital Marketing Certification
• Kenya
• Mar 2022
Google Africa
Certified Content Marketing Specialist
• Kenya
• Aug 2021
Strathmore University Business School
ACCOMPLISHMENTS
Top Contributor Award 2022
• Dec 2022
Kenya Freelancers Guild
Finalist - National Content Creation Awards
• Oct 2021
Digital Media Association of Kenya
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Top Hiring Companies: Paperlorian, Hankad Media, Uvocorp, Writerslab, Outlier, Crowdgen, Allignerr, Remote
Common Work Locations: Washington, Remote
Top Skills
ExcelMicrosoft Office Suite (WordPowerpointProblem-SolvingContent WritingResearch SkillsWritten And Verbal CommunicationCase Conceptualization
Education Levels
Bachelor's Degree 64.3%
Master's Degree 21.4%
Diploma 7.1%
High School 7.1%
Top Schools
- United States International University – Africa 6
- Zetech University 1
- University Of West Virginia 1
- Amref International University 1
- University Of Texas At Austin 1
Top Certifications
- Certificate In Understanding Somatic Symptom Disorder 6
- Certificate In Understanding Psychosis 6
- Virtual Assistance In The Digital Age | Alx Africa (July 2024 - Sept 2024) 1
- Ef Set English Test (C1 Advanced Level) | Ef Set (May 2024) 1
- Google Analytics Certification 1
Common Responsibilities
- • Produced psychology-related academic papers for clients, ensuring adherence to academic standards and ethical practices,...
- • Produced psychology-related academic papers for clients, ensuring adherence to academic standards and ethical practices,...
- • Authored short articles on entertainment, health, and human-interest topics for the organization's website, increasing r...
- • Authored short articles on entertainment, health, and human-interest topics for the organization's website, increasing w...
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