Results-driven Sales Representative with 5+ years of experience in FMCG and telecommunications sectors. Proven track record in exceeding sales targets, expanding market share, and building strong client relationships across Western Kenya. Certified Sales Professional skilled in CRM systems and strategic territory management.
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Ruth
Akinyi
Nakuru, Kakamega, Kenya
•Phone +254722345678
•ruth.akinyi@protonmail.com
WORK EXPERIENCE
Field Sales Representative
• Kenya
Phoenix Group Limited (ZUKU)
Jan 2021 - Present
• Increased subscription sales by 32% across Nakuru region through targeted door-to-door campaigns
• Expanded retail partner network from 45 to 78 outlets within 18 months
• Achieved 116% of annual sales target in FY 2022/2023 via upselling premium packages
Sales Agent
• Kenya
Nakuru Beverages Distributors
Mar 2018 - Dec 2020
• Boosted product visibility in Western Kenya by securing placement in 120+ new retail outlets
• Reduced product returns by 18% through improved distributor relationship management
• Consistently ranked among top 3 agents in monthly sales performance metrics
EDUCATION
KCSE Certificate (B Plain)
Nakuru Girls High School
• Kenya
• Nov 2016
Certificate in Sales & Marketing
Kenyatta University
• Kenya
• Jun 2019
SKILLS
Territory Management | Customer Relationship Management (CRM) | Product Demonstrations | Market Intelligence | Sales Forecasting | Digital Marketing | Negotiation | Swahili & English Fluency
PROJECTS
Western Kenya Market Expansion Initiative
• Kenya
• Led market penetration efforts in 5 new sub-counties, achieving 85% coverage within 8 months
• Trained 25 new retail partners on product knowledge and sales techniques
CERTIFICATIONS
Certified Sales Professional (CSP)
• Kenya
• Apr 2020
Kenya Institute of Sales & Marketing
Digital Marketing Fundamentals
• Kenya
• Sep 2021
eMobilis Technology Academy
ACCOMPLISHMENTS
Top Sales Performer - Western Region
• 2022
Phoenix Group Limited
Fastest Growing Territory Award
• 2019
Nakuru Beverages Distributors
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Top Hiring Companies: Sparks Communication, Sparks Communication, Wananchi Group Limited (Zuku), Kevsoft Technologies
Common Work Locations: Nairobi, Nakuru, Vihiga, Makueni
Top Skills
Problem-SolvingCommunicationTeamworkPowerpointCustomer ServiceExcelData AnalysisSales
Education Levels
Bachelor's Degree 68.1%
Diploma 13.3%
High School 7.3%
Certificate 2.4%
Business Management 2.0%
Top Schools
- University Of Nairobi 33
- Kca University 28
- Chuka University 10
- St Paul'S University 10
- Mount Kenya University 9
Top Certifications
- Diploma In Banking 20
- Ef Set English Certificate (C1 Advanced) 14
- Certificate In Computer Application Systems 10
- Certified Sales & Marketing Specialist 5
- Certificate In Computer Packages 5
Common Responsibilities
- • Marketed and sold school management software to educational institutions in Vihiga and Kakamega counties.Conducted produ...
- • Managed a portfolio of over 55 accounts in the East African market, consistently generating 15+ high-quality leads per q...
- • Led cross-functional teams to execute sales and marketing initiatives, achieving significant sales growth in the roofing...
- • Advised clients on flower selections and arrangements tailored to their specific needs, delivering personalized customer...
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