Results-driven Sales and Marketing Executive with 4+ years of experience in FMCG and agricultural sectors. Proven track record in developing strategic marketing plans, expanding market share, and driving revenue growth. Skilled in customer relationship management, team leadership, and data-driven decision making.
Sales and Marketing Executive CV Examples Kenya
Professional sales and marketing executive resume examples
Top Hiring Companies: Nokia East Africa, Giant Events and Entertainment, Unique Group of Companies, THE IMPALA BOOK AGENCIES LTD
Common Work Locations: Nakuru, Nairobi, mombasa
Sales and Marketing Executive Resume Examples
Ruth Achieng
Malindi, Machakos County, Kenya
•Phone +254712345678
•r.achieng@email.com
WORK EXPERIENCE
Sales and Marketing Executive
• Kenya
Beverage Solutions Kenya Ltd
Jan 2022 - Present
• Increased regional sales by 28% within 18 months through targeted distributor network expansion
• Led a 12-person team to achieve 115% of annual sales targets in FY2023
• Implemented digital marketing campaigns that boosted brand social media engagement by 65%
Marketing Coordinator
• Kenya
AgroFarm Inputs Ltd
Jul 2019 - Dec 2021
• Developed farmer outreach programs that expanded customer base by 40% across 3 counties
• Coordinated 15+ agricultural trade shows generating KES 18M in qualified leads
• Reduced customer acquisition costs by 22% through optimized digital campaigns
EDUCATION
Diploma in Business Management
Egerton University
• Kenya
• May 2021
SKILLS
Strategic Marketing Planning | Sales Pipeline Management | CRM Systems (Salesforce, HubSpot) | Market Research & Analysis | Digital Marketing (SEO/SEM, Social Media) | Team Leadership | Budget Management | Client Relationship Development
PROJECTS
Malindi Retail Expansion Project
• Kenya
• Spearheaded market penetration strategy adding 35 new retail outlets in coastal region
• Trained 50+ retailers on product knowledge and merchandising standards
• Achieved 95% shelf presence in target stores within 6-month timeline
Digital Marketing Overhaul
• Kenya
• Migrated company website to responsive platform increasing mobile conversions by 40%
• Implemented Google Analytics tracking improving campaign ROI measurement
• Developed content calendar boosting organic website traffic by 75% YOY
CERTIFICATIONS
Certified Sales Professional (CSP)
• Kenya
• Mar 2022
Kenya Institute of Management
Digital Marketing Certification
• Kenya
• Sep 2020
Udemy
ACCOMPLISHMENTS
Top Performer Award - Q4 2022
• Dec 2022
Beverage Solutions Kenya Ltd
Excellence in Customer Acquisition
• Nov 2020
Machakos Business Association
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