I am writing to apply for the Sales and Marketing Associate (Part Time) position at Equity Bank Kenya, as advertised. With my background in sales and marketing within the Kenyan market, particularly in educational and consumer sectors, I am eager to bring my skills in driving revenue growth and building customer relationships to your dynamic team. Holding a Bachelor of Commerce in Marketing from Mount Kenya University, I have honed my abilities in market research, digital marketing, and customer relationship management, aligning closely with Equity Bank's commitment to innovative financial solutions and customer-centric strategies in Kenya.
In my current role as a Sales and Marketing Associate (Part Time) at East Africa Educational Services in Nairobi since January 2022, I have achieved 120% of quarterly sales targets by promoting programs to over 500 clients across urban and rural areas, generating KSh 2.5 million in additional revenue. I developed targeted campaigns using social media and local radio, boosting enrollment by 35%, and collaborated on community outreach events in Uasin Gishu, forging partnerships with 10 local schools. Additionally, my market analysis on educational needs provided insights that enhanced customer satisfaction by 25%, demonstrating my ability to leverage local insights for measurable results—skills I am excited to apply in promoting Equity Bank's banking products and services to diverse Kenyan communities.
Previously, as a Marketing Assistant (Part Time) at Nairobi Consumer Goods Ltd from June 2020 to December 2021, I supported a product launch that increased market penetration by 40% in Nairobi County through door-to-door promotions and digital ads. I managed CRM databases to improve retention by 28% for over 300 clients and analyzed sales data in Excel to recommend cost-saving strategies, reducing marketing expenses by 15%. Proficient in Google Ads, social media, sales forecasting, and negotiation, I am confident in my capacity to contribute to Equity Bank's sales targets and marketing initiatives. I look forward to the opportunity to discuss how my experience can support your goals.