I am writing to apply for the Brand Ambassador position at the Kenya Medical Research Institute (KEMRI), as advertised. With over seven years of experience as a Senior Brand Ambassador in the Kenyan market, I have honed my skills in driving customer engagement, enhancing brand visibility, and fostering community connections through innovative strategies. My deep understanding of Kenyan consumer behavior and cultural nuances, particularly in coastal regions like Mombasa, positions me to effectively promote KEMRI's vital health research initiatives and public awareness campaigns.
In my current role at Safaricom PLC since June 2020, I have led nationwide brand activation campaigns for M-PESA services, achieving a 25% increase in user adoption across coastal areas. I collaborated on community events in Mombasa and Kisumu, engaging over 5,000 participants and boosting brand loyalty by 30%. Additionally, I trained a team of 10 junior ambassadors, improving campaign efficiency and reducing costs by 15%, while growing Safaricom's Instagram followers by 40% through targeted youth campaigns. Previously, at Unilever Kenya Ltd from January 2018 to May 2020, I promoted personal care brands in Mombasa County retail outlets, resulting in a 20% sales uplift and reaching over 3,000 consumers via product demonstrations and influencer partnerships, which enhanced market share by 15%. These experiences demonstrate my ability to translate promotional expertise into meaningful public health outreach for KEMRI.
Holding a Bachelor of Commerce in Marketing from Meru University of Science and Technology (2014-2018), I possess strong skills in brand management, public speaking, event coordination, social media marketing, and cultural sensitivity. I am eager to bring my passion for community impact and proven track record to KEMRI, contributing to the promotion of groundbreaking research that benefits Kenyan communities. I look forward to the opportunity to discuss how my background aligns with your mission.