I am writing to apply for the Communications and Marketing Intern position at Equity Bank Kenya, as advertised. With over three years of experience in communications and marketing within the Kenyan market, including a previous role as a Marketing Assistant at Equity Bank Kenya, I am eager to contribute my skills to your innovative team. My background in developing engaging content and managing social media campaigns aligns closely with Equity Bank's commitment to enhancing customer engagement and financial literacy initiatives across East Africa.
During my tenure as a Marketing Assistant at Equity Bank Kenya from June 2022 to December 2023, I developed and executed email marketing campaigns targeting over 10,000 customers, achieving a 20% improvement in open rates through personalized content. I also managed social media accounts for financial literacy programs, growing the follower base by 30% in six months, and coordinated marketing collateral for M-Pesa integration promotions to support branch-level sales targets. More recently, as a Communications and Marketing Intern at East African Communications Agency since January 2024, I assisted in crafting social media strategies that resulted in a 25% increase in follower engagement and supported promotional materials for local events, leading to a 15% uplift in attendance. These experiences have honed my abilities in content creation, data analysis using Google Analytics, and market research tailored to Kenyan consumer behaviors.
Holding a Bachelor of Arts in Communication and Media from KCA University (2020-2024), I bring proficiency in digital marketing, social media management, public relations, and bilingual communication in English and Swahili. I am enthusiastic about the opportunity to support Equity Bank Kenya's branding efforts and drive measurable marketing outcomes. I would welcome the chance to discuss how my background can add value to your team. Thank you for considering my application.
Ruth Kiprotich
Machakos, Kenya
+254 712 345 678
[email protected]